The Cult You’re In Essay -- Literary Analysis, Kelle Lasn

Everyone is in a consumers hypnosis, even if you think you are not. When you go to a store and pick one brand over the different, you are now under their spell. The spell/ hypnosis is how companies get you to buy thither things over other companies and keep you hooked. Either through commercials or offering something that you think will make your life dampen by what they tell you. For example, you go to the store and you inquire to buy water, once you get to the lane and look, there is 10 different types of water you can buy. You go pick one either because the picture is better or you seen the commercial the other day and you want it. During the length of this paper we will talk some two important writers, Kalle Lasn the writer of The Cult Youre in and Benoit Denizet-Lewis writer of The Man Behind Abercrombie & Fitch. They both talk about similar topics that go hand and hand with each other, they talk about the consumers Dream, how companies recruit the consumers, who cult memb ers really are, how people are forced to wear something they dont want, and about slackers.What is The Dream we all have? come back about the main things that you strive for in life. Well everyone else in the world has the same inspiration because companies or cults in bead this dream to pull you in to their cult/ group. They make it seem that you will be happy with having this dream and they can help you get close to it by you buying their jam. Lasn specifies on this dream everyone as he said Dream by definition, are supposed to be unique and imaginative. Yet the bulk of the population is dreaming the same dream. Its a dream of wealth, power, fame, plenty of sex, and exciting recreational opportunities ( lasn, 380). This dream is feed to us by the peopl... ...teens can shop elsewhere In every develop there are the cool and popular kids, and then there are the not so cool kids, he says (Denizet-Luis, 369). So if your different then there target audience you dont belong in the g roup which would consider you a type of slacker. All and all, we are all in a consumer cult if we want to or not. If you go to the store all you see is brands and you need to buy one no matter what. But what you can do is stop over buying things you dont need that you think will make you happy. The companies are manipulative in many ways because they level you this dream of a life by buy their stuff, once you are hooked on it they recruit you, bring you in to the cult, make you do stuff you dont want to, and then if you become a slacker they alienate you away from the other cut members so you cant catch them to become a slacker too.